Vol. 2 No. 1 (2025): Prodigi Journal

Articles

• The Influence of Digital Advertising and Live Streaming on Online Buying Interest Through Brand Awareness As An Intervening Variable

  Anggun Puspitasari, Trufi Murdiani, Muhamad Ariza Eka Yusendra, Lilla Rahmawati

  1-9

  • PDF

• The Influence of Personal Branding and Digital Marketing of Namoy Budaya as Content Creators on Gen Z's Digital Awareness of Reggae

  Dianila Xandri, Trufi Murdiani, Muhamad Ariza Eka Yusendra, Niken Paramitasari

  10-17

  • PDF

• The Factor of Instagram Content Marketing @myrepublicindonesia In Building The Brand Awareness at PT. Dian Swastika Sentosa Tbk

  Trufi Murdiani, Muhamad Nur Alip, Elsa Agustin, Ari Purnomo

  18-23

  • PDF

• Analysis Of The Influence Of User Experience and Digital Content Attraction On Instagram @Bara.Lpg On Customer Purchase Intention

  Ni Kadek Padmasari, Trufi Murdiani, Muhamad Ariza Eka Yusendra, Lilla Rahmawati

  24-30

  • PDF

• The Influence of Digital Advertising on Digital Customer Trust on Instagram @otsky.store

  Fadhlan Agam Ahmad Akbar, Trufi Murdiani, Muhamad Ariza Eka Yusendra, Lilla Rahmawati

  31-41

  • PDF