The Factor of Instagram Content Marketing @myrepublicindonesia In Building The Brand Awareness at PT. Dian Swastika Sentosa Tbk

Abstract

This study aims to analyze the role of content marketing on Instagram in increasing brand awareness on MyRepublic PT. Weapons. With the increasing use of social media, Instagram is becoming an effective platform to promote products and build brand awareness. The method used in this study is a qualitative approach, which involves interviews and observations of content posted by MyRepublic. The results show that high-quality content, consistent posting frequency, and the right use of hashtags and paid ads contribute significantly to increased brand awareness. Most of the audiences surveyed felt more familiar with the MyRepublic brand after seeing their content on Instagram. The study concludes that the content marketing strategy implemented by MyRepublic on Instagram is effective in increasing brand awareness and recommends that companies continue to develop and optimize this strategy to achieve better results in the future.