PRODIGI Journal

Articles

• Digital Marketing Strategy Analysis on Tiktok To Increase Brand Awareness and Purchase Intention of @SinarMas

  Shepti Arum Ningsih, Trufi Murdiani, Herlina, Lilla Rahmawati

  1-9

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• Assessing The Effects of Live Shopping, Flash Sale, and Digital Advertising on Consumer Purchase Decisions: A Study on TikTok Shop @TheDonsHouseOfficial

  Subhan, Niken Paramitasari, Trufi Murdiani, Soraya Asnusa

  10-16

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• The Influence of Influencer Marketing, Brand Awareness and Brand Trust On Interest In Using Gopay Services As A Digital Wallet

  Julianto Wijaya, Lilla Rahmawati, Muhamad Ariza Eka Yusendra, Trufi Murdiani

  17-24

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• Coffeeing By Content: An Analysis Of The Influence Of Instagram On Consumer Purchasing Behavior At Bongsu Signature

  Restu Alam Syah Dewa, Herlina, Muhamad Ariza Eka Yusendra, Lilla Rahmawati

  39-48

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