PRODIGI Journal

Articles

• Beyond The Click: How Digital Marketing, E-WOM, and Brand Image Shape Students’ Perception of Digital Business Program

  niken Paramitasari, Nadya Maysari Akilah, Trufi Murdiani

  1-8

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• Blockchain Architecture Design On Payment System For New Students of IIB Darmajaya

  Adi Syuman Pahlawan, M Galih Ramaputra, Ari Purnomo

  9-19

  • PDF

• The Impact Of Digital Content Perceived Value On Ventela Fashion Brand Loyalty In Indonesia

  ebit irawan ebit irawan, M Ariza Eka Yusendra, Trufi Murdiani, Soraya Asnusa

  20-30

  • PDF

• A The Influence of Viral Marketing, Social Media Marketing and Product Quality on Purchasing Decisions For MS Glow Skincare In Indonesia

  SITI AMINAH Kasno, Soraya Asnusa, S.E., M.M, M Ariza Eka Yusendra, Lilla Rahmawati

  31-39

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• The Influence of Digital Marketing and Hook Points on Purchase Interest: A Study On Teh Botol Sosro

  Edward Unggul Bharata, Lilla Rahmawati, Trufi Murdiani, Soraya Asnusa

  40-51

  • PDF