Pengaruh Persepsi Konsumen dan Kepuasan Konsumen Terhadap Keputusan Pembelian Ulang DAVIENA Skincare

Abstract

This study aims to determine consumer perception and consumer satisfaction with Daviena Skincare's repurchase decision. The data used in this study is primary data. Primary data is data obtained from the first hand by the researcher. The data collection method used is a questionnaire or questionnaire. This research provides new information about the decision to repurchase skincare products, especially the Daviena Skincare brand. The focus is on local brands and how consumers respond to product quality. This study uses multiple linear regression analysis to understand the relationship between consumer perception, satisfaction, and the decision to repurchase. The population in this study is Daviena Skincare consumers. The sample in this study is non-probability sampling with purposive sampling techniques with certain criteria including at least 15 - 30 years old, consumers who have or are using Daviena Skincare, after.