RANCANG BANGUN APLIKASI MANAJEMEN SIMPATISAN SEBAGAI OPTIMALISASI PEMENANGAN PEMILU LEGISLATIF

Abstract

In the effort to enhance the effectiveness and efficiency of political campaigns for legislative elections, the
development of information technology plays a critical role. This research focuses on designing and developing a
supporter management application specifically tailored to assist legislative candidates in managing and analyzing their
supporter data. The application is equipped with key features such as supporter registration, coordinator management
across various administrative levels (RT, RW, District), automated WhatsApp messaging for direct communication
and as a form of appreciation, and a quick count feature to facilitate vote tallying. Additionally, the application offers
comprehensive data analysis capabilities, allowing legislative candidates to understand supporter characteristics based
on various categories such as age, occupation, and education level. This analysis feature is crucial for formulating
more effective and targeted campaign strategies. The development method employed is the waterfall method, which
includes stages of requirements analysis, system design, implementation, testing, and maintenance. This application
has been used by legislative candidates in the DPRD of Tangerang Regency in the 2024 local elections and has shown
positive results by enhancing supporter engagement and loyalty through structured and systematic communication.
The application is expected to be an effective and reliable tool in supporting legislative election campaign strategies,
contributing significantly to a more transparent and participatory democratic process