Vol. 1 No. 1 (2024): Prodigi Journal

Articles

• The Effect of Social Media Content and Hashtags on Brand Image Formation in Culinary SME

  Adinda Syahda Alya Sabrina, M. Ariza Ariza Eka Yusendra, Trufi Murdiani, Lilla Rahmawati

  1-6

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• The Influence Of Social Media Marketing And Instagram User Generated Content On Usage Decisions For @Eva_Twinny Make Up Services

  Allysia Jasmine Adinda Jasmine Adinda, Trufi Murdiani, M Ariza Eka Yusendra, M Galih Ramaputra

  7-13

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• The Influence of Social Media Marketing and Product Quality on Purchase Decisions in SMEs (Case Study of Pempek Hayra, Bandar Lampung)

  Nuriyah Nuriyah, Trufi Murdiani, Niken Paramitasari, Soraya Asnusa

  14-17

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• The Influence of Internet Banking and Mobile Banking On The Value of Banking Companies

  Reisa Dyasvaro Zulanda Putri, Yuanca Riotiansyahadzana Darwis

  18-23

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• The Influence of TikTok Social Media Marketing and Shopee Discounts On The Purchase Decision of Fashion Knitwear @daydeals.co Products On the Shopee Marketplace

  Nicky Christian Suhendar, Trufi Murdiani, M Ariza Eka Yusendra, Soraya Asnusa

  24-30

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