PRODIGI Journal

Articles

• Digital Marketing Strategy Analysis on Tiktok To Increase Brand Awareness and Purchase Intention of @SinarMas

  Shepti Arum Ningsih, Trufi Murdiani, Herlina, Lilla Rahmawati

  1-9

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• Assessing The Effects of Live Shopping, Flash Sale, and Digital Advertising on Consumer Purchase Decisions: A Study on TikTok Shop @TheDonsHouseOfficial

  Subhan, Niken Paramitasari, Trufi Murdiani, Soraya Asnusa

  10-16

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• The Influence of Influencer Marketing, Brand Awareness and Brand Trust On Interest In Using Gopay Services As A Digital Wallet

  Julianto Wijaya, Lilla Rahmawati, Muhamad Ariza Eka Yusendra, Trufi Murdiani

  17-24

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• Analysis Of The Influence Of Digital Marketing And Social Media Marketing On Purchase Decisions In The Bien Coffee Shop Business In Metro

  Jembar Akbar Prayetno, Soraya Asnusa, Trufi Murdiani, Niken Paramitasari

  25-38

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• Coffeeing By Content: An Analysis Of The Influence Of Instagram On Consumer Purchasing Behavior At Bongsu Signature

  Restu Alam Syah Dewa, Herlina, Muhamad Ariza Eka Yusendra, Lilla Rahmawati

  39-48

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