Strategi Pengembangan Destinasi Pariwisata Berbasis Potensi dengan Analisis SWOT Curug Puteri Malu di Kabupaten Way Kanan

Abstract

This study aims to identify the development strategy of the Curug Puteri Malu tourism destination in Way Kanan Regency based on a SWOT analysis. The research method uses a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats that exist. The findings indicate that Curug Puteri Malu has extraordinary natural potential, with beautiful scenery and unique nature that can attract tourists. However, several challenges arise related to the limitations of infrastructure and management of this destination. The following is a summary of the proposed development strategies: 1. Infrastructure Development: Improving visitor accessibility and comfort, such as better roads, parking facilities, toilets, and other facilities that support tourist comfort. 2. Improved Management: More professional and well-organized management, including natural resource management and cleanliness of tourist areas. This also includes training for local managers to provide better services.3. Effective Promotion: A more structured marketing strategy that involves various media, such as social media, collaboration with travel agents, and publications on tourism platforms. 4. Tourism Product Development: Developing additional tourist attractions and activities that can increase the appeal of Curug Puteri Malu, such as adventure tour packages, local culture, or nature education tours. By implementing these strategies, Curug Puteri Malu has the potential to become a sustainable and quality tourism destination, which not only attracts tourists but also provides long-term benefits for local communities and nature conservation.