Pengaruh Green Product, Persepsi Konsumen dan Gaya Hidup Terhadap Minat Beli Kendaraan Listrik di Indonesia

Abstract

This study aims to determine the influence of Green Products¸Consumer Perceptions and Lifestyle on Interest in Buying Electric Vehicles in Indonesia. The data used in this research is primary data. which was obtained directly by the researcher to answer the researcher's questions. The data collection method used was a questionnaire. The population in this research is all Indonesian people who have an interest in electric vehicles. The sample in this study was non-probability sampling using a purposive sampling technique with certain criteria including having an interest in electric vehicles, being interested in green products and being aged from millennial to gen Z. The total sample in this study was 100 respondents taken using the hair formula. Data analysis in this research uses Multiple Linear Regression Analysis.