Optimalisasi Pemasaran Digital Perusahaan Melalui Pemanfaatan Content Management System Berbasis Wordpress

Abstract

In the digital age, websites serve as a key platform for disseminating company information. This study examines the design and implementation of a Content Management System (CMS)-based website for PT. Bali Marannu Salsabilla Money Changer, with an emphasis on applying UI/UX principles to optimize digital marketing efforts. The primary challenge identified was the company's limited online presence. The research involved a comparative analysis of competitor CMS websites, direct observation, literature review, and the design of a CMS using the WordPress platform. The implementation of this CMS successfully improved the company’s online visibility. The variation in average visits per hour between the last 6-hour and 7-day periods reveals traffic fluctuations influenced by specific times or events. Higher traffic during the 6-hour period suggests more concentrated activity, while traffic tends to be more distributed during the 24-hour and 7-day periods. Understanding these patterns enables PTBMARS website managers to plan content and promotions for peak times and utilize low-traffic periods for site maintenance. This study demonstrates the effectiveness of CMS in strengthening digital marketing strategies, particularly for small and medium enterprises (SMEs).