Penguatan Strategi Pemasaran UMKM Minuman Tradisional “Rempon Ndoro” di Desa Paremono Kecamatan Mungkid Kabupaten Magelang

Abstract

Marketing activities for UMKM products in the digital era have been carried out massively online. So far, the traditional beverage UMKM "Rempon Ndoro" does not have a permanent and representative website. This can be a weakness for UMKM in facing competition in the business world. As an effort to anticipate this condition, efforts need to be made to strengthen marketing strategies, especially digitally. The final output target expected from this Community Service activity is the creation of an UMKM website as a medium for marketing products and health education for the community. During the implementation of the activity, partners worked well and actively with the Community Service activity implementation team. Partners played a role in analyzing problems, describing solutions, and facilitating students who took the Community Service course involved in this activity. All of these students were involved in programming and implementing the Community Service course. The target achievement is the availability of an UMKM website that has been completed and is functioning properly.