PERANCANGAN E-KATALOG WISATA BAKAUHENI HARBOUR CITY LAMPUNG SEBAGAI MEDIA INFORMASI DAN PROMOSI

Abstract

Lampung is one of the provinces that has the potential for natural beauty and cultural diversity as a tourist destination. One of the attractions is Bakauheni Harbor City. Bakauheni Harbour City (BHC) is an integrated area project that will become an icon of Lampung Tourism. Bakauheni Harbour City is the embodiment of the Detailed Spatial Plan of Bakauheni Integrated Tourism Area 2022-2051. There are weaknesses in Bakauheni Harbour City, such as lack of access to information and promotional activities. The current digital development makes e-catalog as a media that is easily accessible through electronic media such as website media. So that e-catalog can be an alternative to technology-based information equipped with visuals in it, e-catalog is very effective if it becomes a medium of information and promotion. The analysis used is the SWOT method, e-catalog makes it easier for tourists to access complete information through the website of the Lampung Tourism and Creative Economy Office.

Keywords: Bakauheni Harbour City, E-catalog, Lampung Tourism and Creative Economy Office.