THE CORPORATE IDENTITY DESIGN OF PURNA AMBALAN SUKANDA-LAKSMA ASSOCIATION AS A BRAND AWARENESS MEDIA

Abstract

Ikatan Purna Ambalan Sukanda-Laksma is a non-profit organization that aims to develop the potential of the younger generation. However, this organization still has some obstacles in strengthening its image and brand awareness, one of which is the lack of a consistent corporate identity. This design aims to design a corporate identity that can effectively reflect the values, goals, and identity of the organization consistently and optimally. This design uses qualitative methods with data collection techniques in the form of interviews and observations. The results of the method show that Ikatan Purna Ambalan Sukanda-Laksma organization has great potential to increase brand awareness through designing a new and up-to-date corporate identity. The results of this design are in the form of developing a broader and more varied corporate identity. Then the creation of organizational identity guidelines to regulate the consistent use of corporate identity and its implementation into various forms of communication and organizational activities. With these results, the organization can strengthen its image and brand awareness, and increase its influence in achieving organizational goals.