Implementasi Augmented Reality Sebagai Informasi Produk CV. Mosal Grafika Dengan Metode Marker-Based Tracking

Abstract

CV. Mosal Grafika faces challenges in providing clear product visualization to consumers, especially those located far from the company. Printed promotional media are less effective in presenting product details interactively. Therefore, this study aims to implement augmented reality technology as a product visualization medium using the marker-based tracking method. The research was conducted through interviews with the company and a literature study to support application development. The result of this study is an augmented reality application that allows consumers to view products in three dimensions more clearly and interactively. Users can access the application by scanning markers to display product models. This implementation is expected to enhance consumer appeal and satisfaction in the sales of CV. Mosal Grafika products.