ANALISIS STRATEGI PENINGKATAN PENDAPATAN ASLI DAERAH (PAD) DI KABUPATEN LAMPUNG BARAT

Abstract

The reception area is a source of income that must be managed properly which is useful
for supporting development in the area. The strategy that has been done by PPKAD
agency to increase local generated revenue can be seen in the vision and mission agency
PPKAD in Strategic Management aspects. Since the last five years, the contribution of
local revenue (PAD) to the local government budget (APBD) on average each year is still
below 4%, and the contribution of local taxes to PAD average of 17.5% annually. This is
due not optimal the efforts intensification and extension undertaken West Lampung
district government in increasing local tax revenue. This research will formulate a
strategy to increase local taxes in West Lampung. The method used in this research is
descriptive, with a qualitative approach. Descriptive method is to make the
description / picture / painting in a systematic, factual and accurate information on the
facts, as well as the properties and relationships between phenomena. The direct
approach is used as a basis for the formulation of a problem. While the data analysis
using the SWOT analysis and Litmus test. Strategic factors that can increase local tax
revenues, namely: data collection on taxpayers, cooperation with the private sector /
NGOs in the management and collection of local taxes, revamping of the management of
local taxes, give the sanctions for violations of local taxes, expanding tax-base of the area
taxes, re-identification of the mission and mandate of the organization, Applying
computerized reception area at the Department PPKAD.