Analisis Penerimaan Teknologi: Studi Model Penerimaan Teknologi (Technology Acceptance Model) pada Penggunaan Traveloka di Hotel Sahid Bandar Lampung

Technology Acceptance Model

Abstract

This research aims to determine the influence of Perceived Ease of Use on Perceived Usefulness, determine the influence of Perceived Usefulness on Atitude Toward Use, determine the influence of Perceived Ease of Use on Atitude Toward Use, determine the influence of Enjoyment on Atitude Toward Use, determine the influence of Atitude Toward Use on Behavioral Intention to Use. The population in this study were 1,508 Traveloka application users who had provided reviews. The sampling technique in this research was non-probability sampling with a purposive technique with a sample size of 100 respondents. The data analysis method used in this research is the SmartPLS ver.3 method and hypothesis testing. The results of this research: Perceived Ease of Use has a significant effect on Perceived Usefulness, Perceived Usefulness has no significant effect on Attitude Toward Using, Perceived Ease of Use has a significant effect on Attitude Toward Using, Enjoyment has a significant effect on Attitude Toward Using and Attitude Toward Using has no effect on Behavior Intention.