Pengaruh Desain Produk, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Ventela Di E-Commerce

Abstract

This study aims to determine the Influence of Product Design, Price, and Product Quality on Purchasing Decisions for Ventela Products in E-Commerce. The data used in this study are primary data. Primary data is data obtained from the original source, namely respondents. The data collection method used is a questionnaire. The population in this study were all consumers of Ventela products in E-Commerce. The sample in this study was non-probability sampling with a purposive sampling technique with certain criteria Have ever purchased Ventela products, Respondents' age is 15 to 40 years, both men and women, Ventela users who make purchases through e-commerce. The number of samples in this study was 180 respondents taken using the hair formula. Data analysis in this study used Multiple Linear Regression Analysis. The results of the Hypothesis Testing stated that there is no Influence of Product Design (X1) on Purchasing Decisions (Y) for Ventela Products in E-Commerce. There is an Influence of Price (X2) on Purchasing Decisions (Y) for Ventela Products in E-Commerce. There is no Influence of Product Quality (X3) on Purchasing Decisions (Y) for Ventela Products in E-Commerce