Pengaruh Green Process Innovation dan Green Product Innovation Terhadap Kinerja Keuangan Perusahaan

Abstract

This study aims to obtain empirical evidence regarding the effect of Green Process Innovation and Green Product Innovation on the Company's Financial Performance in the Non Cyclical Consumer Sector listed on the Indonesia Stock Exchange (IDX) for the 2019-2023 period. The population in this study were Non Cyclical Consumer Sector Companies listed on the IDX. The sample selection technique in this study was purposive sampling, thus obtaining a sample of 10 companies in the Consumer Non Cyclical sector. The data analysis method uses multiple linear regression SPSS 20. The results of this study prove that the Green Process Innovation variable affects the Company's financial performance. While the Green Product Innovation variable has no effect on the Company's financial performance.