Pengaruh Suasana, Lokasi Dan Variasi Produk Terhadap Keputusan Pembelian Konsumen Coffee Shop Di Bandar Lampung

Abstract

This research aims to determine the influence of atmosphere, location and product variety on consumer purchasing decisions for coffee shop consumers in Bandar Lampung. In this research, primary data was obtained directly from respondents by filling out a questionnaire. The sampling technique used in this research was purpose sampling with a sample size of 100 respondents. The data analysis method used is multiple linear regression analysis.