Analisis Pengaruh Informasi Konten Dan Visualisasi Laman Terhadap Minat Baca Pada Lampost.Co

Abstract

This study aims to analyze the influence of content information and page visualization on reading behavior on the Lampost.co news portal. This study uses a quantitative approach with primary data obtained through distributing questionnaires to 100 respondents selected using probability sampling techniques. The collected data were analyzed using the Statistical Package for the Social Sciences (SPSS). The results of the study indicate that content information has a significant influence on reading behavior, as well as page visualization which also has a significant influence on reading behavior. Together, content information and page visualization are proven to influence reading behavior on the Lampost.co portal.