PENGARUH INFLUENCER DAN SHOPPING LIFESTYLE TERHADAP IMPULSIF BUYYING PADA TIKTOKSHOP DI KOTA BANDAR LAMPUNG

Abstract

Thisresearch aimsto analyze the influence of influencers and shopping lifestyle on impulse buying behavior
at the TikTok Shop in Bandar Lampung City. With the increasing popularity of e-commerce platforms such
as TikTok, consumer behavior in making purchases has become increasingly interesting to research. This
research uses a quantitative approach with a survey method to collect data from consumers who actively
use TikTok Shop.
The scope of the research includes consumer behavior as an object, the TikTok Shop application as a place,
and the research period is planned to last from November to January 2025. The main aim of this research is
to determine the extent of influence of influencers and shopping lifestyles on consumers' impulse buying
decisions. It is hoped that the results of this research will provide insight for the author regarding
consumer behavior and become a reference for companies in understanding market dynamics and
consumer behavior in the digital era