REDESAIN IDENTITAS VISUAL NADA BUSANA SEBAGAI UPAYA MENINGKATKAN BRAND RECOGNITION

Abstract

Nada Busana is a sizable and growing business that focuses on selling complete clothing for families. Since its establishment in 2019, the visual identity has not been applied consistently and has not yet reflected the brand’s identity, segmentation, or image, making it difficult for the audience to recognize and identify the brand effectively. Therefore, a redesign of the visual identity is necessary to strengthen the brand's character in an effort to improve brand recognition. This research uses a qualitative method, collecting data through observation, interviews, and literature studies. The data is then analyzed using a SWOT analysis. The visual identity is implemented in a Graphic Standard Manual (GSM) as the main medium and supported by other designs such as Instagram feeds, signage, x-banners, pins, shopping bags, and greeting cards. Through this visual identity redesign, the new visual identity will better represent and portray Nada Busana, and the brand is expected to be more recognizable to the public.

Keywords : Visual Identity, Nada Busana, Brand Recognition